Kenya Field-based Communications and Business Development Liaison


Career Opportunities

WHO WE ARE

Nearly a billion people live in extreme poverty and earn less than $1/day. Most of them are subsistence farmers whose farming practices have led to the deforestation of their land and the degradation of the local – and the global – environment.

Trees for the Future (TREES) is ending hunger and extreme poverty for farmers in developing nations by generating health, wealth and resilience. Through our “Forest Garden Approach,” we train farmers to plant and manage Forest Gardens that sustainably feed families and raise their incomes by 400%. We receive donations to implement our work in areas where we can have the greatest impact.

Since 1989, with our experience in planting over 155 million trees, we have demonstrated the transformative power of trees in helping smallholder farmers to break out of the poverty trap. Today, our work in East and West Africa is helping to end hunger and poverty by guiding thousands – and soon hundreds of thousands – to grow food and promote economic independence through trees. Learn more at www.trees.org.

POSITION DESCRIPTION

This position will report to Jennifer Tepper and Kendall Garifo at Headquarters and will be responsible for increasing the public awareness, outreach and understanding of the work of Trees for the Future in Kenya. This position will also work closely with Caroline Kateeba, Business Development and Partnerships Officer also based at Headquarters.

This role combines both marketing and communications as well as partnership development work required to grow our business and corporate sponsors in Kenya. We anticipate this role will require 25-40% time in the field where our forest garden projects are located. The ideal candidate will be able to dedicate between 24 – 32 hours per week in this role.

For Business Development, this role is responsible for building relationships with businesses and their corporate social responsibility or their marketing and community affairs teams that may be interested in partnering with TREES as either event sponsors, in-kind donations for our program work, or corporate partners that will engage with our current programming as a Plant-A-Tree partner, Adopt-A-Project partner or a Global Cooling Partner.

In the beginning, this position will line up business meetings and interviews that can either be conducted in person (twice a year) or over teleconference with the business development team members at headquarters. Ideally, we will be looking into corporate partners that can help provide goods and services that will offset project costs in the field or can help with our annual donations and revenues to grow more forest gardens in the field.

For Communications, this role will help garner in-country media attention to our work, writing and releasing press releases, and working with freelance photographers and videographers to capture our work in on the ground seasonally and sending the media assets to headquarters on a regular basis. All of the communications work will be done in strict adherence to TREES branding guidelines and standard operating procedures. This role will help us promote our events, such as forest garden farmer graduations and trainings, if necessary and appropriate. Finally, this work will help create, country and culturally appropriate messages to help increase the desire of farmers to want to work with our programs as well as increase the desire of individuals, companies, NGOs and government officials to support and donate to our work.

Fluent English is required.

KEY RESPONSIBILITIES

Communications – assessing the public relations/outreach and event landscape in country, fulfilling communications and media content for HQ needs, communicating to HQ the needs in the field

    • Consistent communications content to be created in to fill content for campaigns according to timeline set in HQ
      • Create more dialogue between comms and program work
      • Collect Stories/Interviews/Quotes/Narratives
      • Updates on projects (changes, planting, harvesting, phases, dropouts, etc.) and communicate to HQ
      • Digital Media Collateral (raw on their own and freelance)
        • Uploading to Canto with descriptions
        • Managing freelance photographers and videographers, as needed
      • Implement TREES overall communications strategy for platforms used in country
        • Goal of 500 followers over 6 months on platforms that are popular in country like Facebook or others, as identified.
    • Assess marketing material needs
      • Develop collateral needed for all communications including but not limited to events (graduations, TREES events, etc)
      • Apply TREES branding guidelines and ensure compliance on using branding guidelines to vendors and other external messages
      • Merchandise and collateral development for field team(t-shirts, office supplies, etc)
      • Establish a process to identify, create, inventory materials and coordinate with HQ.
    • PR/Media outreach
      • Media outreach about relevant events with TREES, partners, etc
      • Assess and identify media outlet landscape and secure spots on various media platforms
      • Pushing press releases through per country contacts on Meltwater
      • Cultivating pipeline of media outlets to pitch to/cultivate relationship
    • Events
      • Cultivate a pipeline of events through potential partners
      • Attend events to get our name out there and network
      • Secure us as a charity partner in local philanthropic events
      • Identify expat communities
      • Determine the feasibility and ROI related to hosting TREES events
    • Mobilization and Monitoring
      • Ensuring quality photos are taken of all forest gardens and farmers in all sites.
      • Conduct and collect sample survey narratives and farmer interviews 1 – 2 times/year.

Development- Evaluate the landscape of potential business partners and other program partners (such as NGOs and government entities), assess and create or identify marketing needs for business meetings and schedule them for HQ.  Also, grow our Kenya business pipelines for stewardship.

  • Partner Development
    • Cultivate a pipeline of 25 partners in 6 months
    • Build relationships, on the ground,  in collaboration with TREES’ program team
    • Day to day salesforce entry
  • Business Development (in kind, monetary donations and event sponsorships)
    • Cultivate a pipeline of 200 in-country companies
    • Schedule 3-5 meetings/week (~100 meetings scheduled) and be available to join these meetings that will be led by the business development team at HQ
    • Create or use current marketing materials needed for prospect businesses, adapted to cultural needs of prospective businesses
      • Build Pitch deck
      • Create or identify relevant promotional materials
    • Day to day Salesforce entry

COMPENSATION 

  • Monthly stipend between $1,000 – $1,200 USD
  • Career development and job-related training;
  • The satisfaction of helping countless families to plant their way out of poverty

HOW TO APPLY

Send CV and cover letter to jobs@trees.org with the subject line “Kenya Field-based Liaison”

Donate To Trees For The Future

Your donation has a direct impact on the earth and lives of the people who need it most. By helping us plant trees, you give families the ability to transition from unsustainable farming techniques to a Forest Garden system. Your donation not only sustains and empowers them, but also changes their lives forever.

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