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TREES Unveils New Look

Written by Lindsay Cobb


New Brand Announced in Honor of Earth Month

APRIL 1, 2022 (BETHESDA, MARYLAND) — Agroforestry nonprofit Trees for the Future (TREES) unveiled their new look and logo on Friday in honor of Earth Month.

“We’re thrilled to introduce a brand identity that represents the strength, spirit, and longevity of the organization, our global staff and supporters, and the farmers we serve,” says Tim McLellan, TREES CEO.

TREES trains farmers in a regenerative agroforestry technique called the Forest Garden Approach. Since their founding in 1989, TREES has planted more than 250 million trees around the world, helping more than 300,000 people.

“A lot has changed in the last 33 years, and it was time for a look that reflected TREES today and into the future,” says Kendall Garifo, TREES Director of Marketing. “Our new logo captures the relationship between people and planet, it honors the farmers who have the power to change everything, and it pays tribute to community and the impact we can achieve together.”

TREES has a goal to plant one billion trees with farmers by 2030. The organization is an official partner of the United Nations Decade on Ecosystem Restoration as well as an implementing partner for the African Union’s Great Green Wall. TREES works closely with groups like the Arbor Day Foundation and the International Rescue Committee and receives funding from companies like the NBA and Timberland.

With the help of digital agency Briteweb, the organization is celebrating their new brand in coordination with Earth Month and the internationally recognized Earth Day on April 22nd. Supporters and farmers can expect to see staff updating logos and imagery across the organization throughout the month of April.

Visit to explore the new look. Find available resources in the TREES Pressroom.


Trees for the Future is a registered nonprofit, training farmers in agroforestry and sustainable land use so that they can build vibrant regional economies, thriving food systems, and a healthier planet. Learn more at

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