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Historic Carbon Deal Signed with Aspiration

Aspiration Partners with Trees for the Future to Promote Reforestation and Sustainable Agriculture in Kenya

Reforestation efforts to result in 4.13 million Verified Carbon Units while increasing productivity of farm land with 15,000 farmers 

Los Angeles, CA Feb. 15, 2023 – Aspiration, a high-impact climate finance company, has announced a $21 million investment in carbon projects through Trees for the Future (TREES), a non-profit organization training farmers in sustainable agroforestry practices across sub-Saharan Africa. This partnership will enable TREES to provide necessary support and training to 15,000 farmers in and around Lake Victoria Watershed in western Kenya to plant 87 million trees, effectively creating 15,000 hectares of regenerative agroforestry land. The restoration effort will generate 4.13 million Verified Carbon Units (VCUs) and help farmers adapt to the impacts of climate. 

Aspiration will provide a portion of the profits from the sale of the VCUs back to TREES and the farmers involved in the projects. In addition to the VCUs produced, farmers are restoring the health and productivity of their land, improving soil health and increasing biodiversity, dietary diversity and income. This project will help farmers diversify the crops that they grow and sell from an average of two crops up to an average of 24 crops

“Part of our due diligence in assessing the carbon project partners we work with is a shared commitment to the pressing issue of deforestation and its impact on the environment, communities and wildlife,” said Olivia Albrecht, CEO of Aspiration. “We are proud to partner with Trees for the Future, a proven leader in promoting reforestation and sustainable agriculture.” 

Since its founding in 1989, TREES has planted over 300 million trees with farming communities around the world. Through their “Forest Garden Approach,” TREES teaches farmers to transform their land with thousands of fast-growing, ecologically appropriate trees and dozens of other crops, creating new possibilities for themselves and their communities. The average Forest Garden in this project will be made up of 5,800 trees per hectare, resulting in a total of 4.13 million metric tonnes of CO2 removed from the atmosphere over 20 years. 

“Partnerships like the one we’ve developed with Aspiration are key to expanding our work to not only combat climate change, but also improve the lives of farmers and communities in Kenya and beyond,” according to Trees for the Future Executive Director Tim McLellan. “We’re thrilled to partner with Aspiration and look forward to all the positive impact this partnership will bring to bear.”

Aspiration holds one of the largest portfolios of high-impact climate assets, with projects across the globe supporting nature-based carbon removal solutions. Through a rigorous vetting process backed by major independent carbon standards, the company carefully identifies, verifies, monitors and reports on each project throughout its lifecycle. You can learn more about Aspiration at

About Aspiration 

Aspiration is a high-impact climate finance company working at scale to help enterprises, consumers, and investors achieve their climate goals. Founded in 2013, the company sources, monitors and invests in carbon removal projects across the globe to generate high-quality carbon credits. Every project in Aspiration’s portfolio is held to the most rigorous standards, ensuring each drives tangible, positive impact for people and the planet. Aspiration is a certified B Corp, a member of Project Drawdown,, Climate Pledge and many other critical industry groups dedicated to accelerating climate action. For more information, visit or

About Trees for the Future

Trees for the Future (TREES) trains farmers in agroforestry and sustainable land use—so that they can build vibrant regional economies, thriving food systems, and a healthier planet. TREES is a registered nonprofit based in the US and working across sub-Saharan Africa. To date, they’ve reached 41,000 farmers through the Forest Garden Approach. Visit to learn more.

Media Contacts 

Trees for the Future


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