over 139714 trees funded

Smiling Rocks is a high-end laboratory-grown diamond jewelry brand, with a philanthropic approach. Our goal is to build a chain of smiles by connecting beautiful jewelry with environmentalism and philanthropy. We offer sustainable diamonds and diamond jewelry that will benefit charity and create a network of giving among consumers by donating 10% of each purchase to our charity partners through Consumers’ Choice of Charity. 

“It does not cost much to give back to one’s global community and – frankly – it feels good to do so,”  Zulu Ghevriya, Co-founder & CEO of Smiling Rocks.